Product Marketing Manager, Programming - Remote

Direct to Consumer · Boston, Massachusetts
Department Direct to Consumer
Employment Type Full-Time
Minimum Experience Mid-level

With a mission of bringing the excitement of esports to all gamers, Game Taco is the leading premium skill-games destination in the United States, boasting over 200 titles, including popular games like Bejeweled, Wheel of Fortune®, SCRABBLE Cubes, and TRIVIAL PURSUIT, plus Atari classics. We are looking for new team members in a variety of disciplines who are enthusiastic about reaching for the stars and helping us build a world-class gaming platform on mobile and beyond. 

The Product Marketing Manager will work closely with marketers, product leaders, and data analysts to help evolve the Game Taco experience. If you’re results-focused and data-driven, let’s talk!


Job Description:

The Product Marketing Manager will be responsible for the creation, analysis, and optimization of Game Taco’s tournament catalog. They will be instrumental to the success of the day-to-day operation of the business and a key resource for the broader Game Taco team. They will continuously leverage analytics to identify areas of opportunity to monetize users and play a crucial role in helping to achieve our business goals.


This position will fall in the Direct-to-Consumer Department and will serve as a partner in the development of promotions, tournaments, and campaigns to engage users across both the Consumer and FanDuel business.  They will become a master of the tools used to run the business and support others who use them. This person will possess excellent communication, project management, have a passion for data analytics and organization skills to effectively collaborate across departments and disciplines.


What you’ll do:

  • Create customer-facing content for a multi-million-dollar business both at Game Taco and Fan Duel.
  • Review and evaluate daily analytics to identify areas of opportunity for data-driven growth and make on-the-fly adjustments to increase engagement and monetization,
  • Assist leadership in analyzing results & taking action to further optimize performance of tournament programs.
  • Collaborate with CRM and Design teams to formulate targeted, segmented campaigns designed to monetize players via tournaments.
  • Develop an in-depth understanding of cross-channel marketing communication strategy (email, push notification, in-app messaging, social media, etc.)
  • Become an expert on our customer behavior and life cycles, such as onboarding, engagement, monetization, retention and beyond.
  • Continuously develop new insights to inform decision-making and strategies for our user life cycle programming
  • Identify improvements and enhancement to our business and products and with UX Design, Product, and Engineering teams to design, build and implement those solutions
  • Support the Engineering, Development, and QA teams for game, product, and app launches


Desired Skills:

  • At least 3 years of experience in direct-to-consumer businesses, including but not limited to marketing, merchandising, customer retention, mobile gaming, or roles that are directly impactful to and responsible for driving revenue.
  • Experience working with data and reporting. Ability to conduct analyses and translate large amounts of data into digestible summaries with clear and actionable insights.
  • Ability to present and explain findings to a variety of audiences using presentations and data visualizations.
  • Experience working with cross-functional teams, including but not limited to Product, Engineering, Design, and Customer service to complete daily tasks and long-term projects.
  • Proven track record in project management, ability to successfully own and execute a project from start to finish independently.
  • A passion for curiosity, innovation, collaboration, and play.
  • App and/or mobile game experience preferred.


BENEFITS INFORMATION:

  • Exciting, creative, and fun industry where you can really make a difference!
  • Comprehensive health and welfare benefits program including 401(k) with matching contributions and immediate vesting.

 

EQUAL EMPLOYMENT OPPORTUNITY

Game Taco is an equal opportunity employer and does not discriminate against employees or applicants on the basis of race, color, national origin, gender, sex, sexual orientation, pregnancy, gender identity or expression, disability, religion, age, genetic information, veteran status or any other characteristic protected by federal, state or local law. We will make a reasonable accommodation to known physical or mental limitations of a qualified applicant or employee with a disability unless the accommodation would impose an undue hardship on our operation or direct threat safety to the individual or others in the work environment. We also participate in the E-Verify program, a service of DHS and SSA.

Thank You

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  • Location
    Boston, Massachusetts
  • Department
    Direct to Consumer
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level